Easy Grip® A chain of success…
The big award : The Easy Grip snow chain won the “Product of the Year” 2010 award in the category Marketing and Innovation*.
The official reward ceremony took place in Paris on the 20th January, at the “Salle Gaveau”, in front of over 800 industrialists, journalists and officials.
This award was given to Impex, official Easy Grip distributor, following a study carried out on a defined selection of national brands sold in superstores.
Easy Grip® won the 2010 award along with 37 other products
*Postal study carried out on a defined selection of national brands sold in superstores, powered by TNS Worldpanel in September 2009 on 10 000 households representing the French population above 15 years of age