Easy Grip® creation
Easy Grip® is the result of a long research period of at Joubert Productions, who in 2005, found the ideal solution to increase safety when driving in difficult conditions : Snow, ice, slush etc..
Co-developed with Michelin, the Easy Grip® snow chain is launched on the market by the company Impex.
Joubert Productions, Michelin and Impex find the winning partnership and work together to make Easy Grip® into an exceptional product.
Easy Grip® is continuously moving forward. This range is now available and covers over 80% of the European Car tire range. Ranges : Car, 4x4, Camping Car / Van
Easy Grip® Easy Grip is approved as a snow chain
Easy Grip® is the first composite snow chain to be approved as an "anti-skid device which guarantees starting, road handling and braking of the vehicle" in compliance with the Ministry of Transport order, dated 18 July 1985
The Easy Grip anti-skid device has been approved by :
The UTAC laboratory : tests according to French Standard XP R-12-781
The TÜV Rheinland laboratory : tests according to TÜV Rheinland 2 PFG 858
The TÜV Austria laboratory : tests according to the Austrian standard Ö NORM V 5121
In January Easy Grip® snow chains wins the "Product of the Year" 2010 award in the category Marketing and Innovation .
Market launch of the Truck Easy Grip® snow chain